Privacy Policy

Last Updated: 29 April 2026

FI:KA (“FIKA”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use and store your information when you use our website, enquire about services, download resources, or become a client.

1. Who We Are

FI:KA is a coaching business based in the United Kingdom.

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Email: sarah@thisisfika.co.uk

2. What Information We Collect

We may collect and store the following personal information:

Website Enquiries / Downloads

  • Name

  • Email address

  • Any information you choose to share in enquiry or application forms

Coaching Clients

  • Contact details

  • Emergency contact details (if provided)

  • Health / readiness questionnaire information

  • Coaching goals, progress and lifestyle information

  • Payment and billing information (processed securely by third-party providers)

Website Usage Data

Like many websites, we may collect anonymous analytics information such as:

  • Pages visited

  • Time spent on site

  • Device/browser type

3. How We Use Your Information

We use your information to:

  • Respond to enquiries

  • Send requested resources (such as the FIKA Pack)

  • Send limited follow-up emails related to your enquiry

  • Deliver coaching services

  • Manage bookings, forms and onboarding

  • Process payments

  • Improve our website and services

  • Meet legal or insurance obligations where required

4. Email Communications

If you request a free resource or enquire about coaching, we may email you in relation to that request.

Where stated at sign-up, this may include a small number of follow-up emails. You can unsubscribe from marketing emails at any time.

We do not send spam and do not sell your data.

5. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we rely on one or more of the following lawful bases:

  • Consent – where you choose to submit forms or request resources

  • Contract – where information is needed to provide coaching services

  • Legitimate interests – to operate and improve the business responsibly

  • Legal obligations – where required by law

6. How We Store Your Data

Your information may be stored securely using trusted third-party systems we use to run the business, including services such as:

  • Squarespace (website)

  • MailerLite (email forms and automations)

  • Stripe (payments)

  • Acuity Scheduling (bookings)

  • Typeform (questionnaires/forms)

  • TrueCoach (client coaching platform)

We only use providers we believe to be reputable and appropriate for business use.

7. How Long We Keep Data

We keep personal data only for as long as reasonably necessary for business, legal, insurance or client service purposes.

You may request deletion of your information where applicable.

8. Your Rights

Under UK GDPR, you may have rights including:

  • Access to your personal data

  • Correction of inaccurate data

  • Deletion of your data

  • Restriction of processing

  • Objection to certain processing

  • Withdrawal of consent where consent applies

To request any of the above, email us using the contact details above.

9. Cookies & Analytics

Our website may use cookies or similar technologies to improve performance and understand website traffic.

You can usually manage cookies through your browser settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always appear on this page.